Networked Neighbourhoods has begun a new project looking at how local formal and informal care networks can use social media to help older people age in place. Funding comes from the IDeA’s Efficiency and Transformation Capital Fund and we’ll be working with Haringey Council and Age Concern Haringey.
The project aims to reduce the burden on public services by helping older people to live independently where possible. It will do this by working in two areas of Haringey borough to:
- Establish and support networks of local advocates to empower older people in their care choices. Advocates will help older people manage their individual budgets and will help stimulate informal support in the neighbourhood.
- Bring together older people, carers, care workers, local advocates and other volunteers and professionals to form a learning network, in order to share understanding of formal and informal neighbourhood support for older people.
- Exploit the potential of local citizen-led websites and social media to help people in these networks to share information, provide support and advice, and mobilise local support for older people both online and offline.
In doing this the project will provide customer insight into service provision while increasing levels of interaction and support at neighbourhood level.

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This sounds interesting, and particularly pertinent given the current drive towards local delivery of public services. The team I work for did some work with Age Concern where we thought through the trends affecting the older social demographic. This obviously touched on care, as well as other issues such as an increase in dementia, and diversity of older people.
One element we looked at was the role and potential of assistive technology. The development of these technologies both facilitates the personalisation agenda that you mention here, and is driven by it.
Assistive technology generally has the potential to greatly empower people, as long as those providing it know how to properly support older people in its use, and older people have also been involved in its design and application.
For more information on this, have a look at http://www.3s4.org.uk/drivers/assistive-technology-for-older-people or http://www.audit-commission.gov.uk/nationalstudies/health/socialcare/Pages/olderpeople.aspx
July 7, 2010 @ 2:27 pm
Thanks Kathryn, a really useful reminder for us not to overlook the contribution of assistive tech. Thanks for the links. We’re very conscious that lack of awareness of tech options can be indirectly disempowering and we will try to keep asking questions as to what is needed to help each older person participate.
July 7, 2010 @ 9:47 pm
hi, you might be interested in our Buddy Radio project which looks at how we can use social media to keep people connected with their friends, families and healthcare professionals. We’re doing a trial with NHS London currently, and it has applications around social care. Happy to tell you more if you’re interested. The project write up is http://www.sidekickstudios.net/projects/buddy.
July 22, 2010 @ 12:36 pm
Thanks for the link Adil. It looks interesting and I’d be interested to find out more. You can connect to me directly at hugh.flouch[at]networkedneighbourhoods.com
July 22, 2010 @ 12:46 pm